Chapter 9:
The Art of hosting successful open houses
At Fox Homes Team, it’s not unusual for our new team members to share their aversion to open houses, finding them unenjoyable. However, my background in retail management, spanning 17 years, has equipped me with a unique ability to engage effectively with strangers, including those who initially seem uninterested in conversation. Interestingly, some of my most valuable client relationships have begun with individuals who were initially quite aloof during open house events.
Contrary to what one might expect, I’m not naturally inclined towards social interactions, and small talk isn’t exactly my strong suit. Over time, I’ve learned to harness this discomfort and turn it into a driving force for sales. My approach with every visitor is grounded in honesty and transparency. I openly discuss not only the advantages but also the disadvantages and even the less attractive features of the properties I’m selling. This straightforward approach has proven effective in building trust and rapport with potential clients.
If you find yourself resonating with my sentiments – not exactly thrilled about open houses or engaging in small talk – I strongly encourage you to experiment with our method. Admittedly, it encompasses 17 steps, which might initially appear overwhelming. However, I assure you, the effort and commitment are absolutely worthwhile!
Click the attached Instagram Reel for a quick peek at how we do things.
Engage the Neighbors Before the Open House
A highly effective tactic we’ve discovered involves connecting with the neighbors prior to an open house. This is where the ‘Nearby Letter’ feature from Listings-To-Leads becomes particularly valuable. It’s crucial to communicate the advantages to the neighbors, highlighting why their attendance is beneficial. For instance:
The Power of Reciprocity
The true charm of the “Thanks-A-Latte” message lies in its ability to initiate a conversation with a gesture of goodwill. This modest act of kindness can create a memorable impact, increasing the likelihood that potential clients will recall you. It often encourages them to return the favor, possibly by selecting you as their real estate agent. The power of reciprocity should never be underestimated. This small gesture represents a minor investment that can lead to significant rewards in terms of fostering relationships and expanding your business.
Treasure Box for Open Houses
Treasure Box Toys for Open Houses
In “Six Weeks to Real Estate Success: An Actionable Guide for Ambitious Agents,“
Dustin Fox provides a comprehensive guide for real estate agents looking to transform their careers. Drawing from his own journey to becoming a top producer, Dustin shares practical advice, innovative strategies, and personal anecdotes that demystify the real estate industry.
