Chapter 8:
How to Win the Hearts & Minds of Your
Database With a Video-CMA-A-Day
Now is the time to actively engage with your Sphere of Influence database, the leads you’ve garnered from Facebook ads, and those from open houses. I’ve dubbed this initiative ‘Video-CMA-A-Day,’ though personally, I aim for three per day, totaling 1,095 in a year. Understandably, there will be days when time off or business demands interrupt this rhythm, but these can be compensated for during quieter periods. My personal best is 27 in a single day. Sometimes, when you’re in the zone, it’s crucial to harness that burst of energy and productivity for as long as possible. I find using a wall calendar in my office incredibly helpful and follow the “Seinfeld Method” as outlined in James Clear’s insightful book, “Atomic Habits.”
Each Video-CMA is admittedly time-intensive and may not seem scalable at first, but it’s an invaluable opportunity to forge a connection with a potential client, receive feedback, and hone your approach. These individual interactions gradually build trust and reputation, laying the groundwork for a broader, scalable strategy that enhances client engagement and fuels business growth over time.
CMA-A-Day
In “Six Weeks to Real Estate Success: An Actionable Guide for Ambitious Agents,“
Dustin Fox provides a comprehensive guide for real estate agents looking to transform their careers. Drawing from his own journey to becoming a top producer, Dustin shares practical advice, innovative strategies, and personal anecdotes that demystify the real estate industry.