Chapter 4:
Strategic and long-term thinking in choosing your crm
Consider a CRM (Customer Relationship Management) system as the invaluable personal assistant of your business, adeptly handling all your interactions and relationships with current and potential customers. Imagine it as a sophisticated personal organizer, but one that goes far beyond just storing contact information. A CRM system proactively identifies sales opportunities, keeps track of service issues, and orchestrates marketing campaigns, all from a centralized hub.
For those in the real estate sector, whether you’re a seasoned professional or relatively new to the field, you might be familiar with the concept of a “drip campaign.” My experiences and observations, especially from interacting with numerous successful and high-performing real estate agents, have led me to recognize a common pattern among them.
These top agents consistently exhibit two key behaviors:
They follow up with persistence and determination, akin to a dog relentlessly chasing a bone.
They approach calling leads with the vigor and intensity of a telemarketer fueled by caffeine. This relentless follow-up and dedicated outreach are essential traits for success in the competitive world of real estate.
Allocating regular time for calling and establishing a connection with potential clients is an essential task that should rank as high on your priority list as your morning coffee. Although phone calls are often preferred for their personal touch and the unique impact of hearing a human voice, it’s also vital to recognize the importance of drip campaigns. These campaigns play a crucial role in ensuring consistent communication and nurturing leads over time. Just as you wouldn’t skip your daily coffee, consistently reaching out and building rapport with potential clients through various means, including strategically timed drip campaigns, is key to developing and maintaining successful relationships in your business.
Schedule a Demo with Sierra and Mention Dustin Fox
If you haven’t explored it yet, I strongly encourage you to try out their demo. Should you decide to give it a test drive, it would be wonderful if you could mention my name, Dustin Fox from the Fox Homes Team, in the ‘referred by’ section.
It might seem like a small action, but such gestures can have a significant impact and are greatly appreciated!
Get started with Sierra Interactive today and unlock the potential of your database!
In “Six Weeks to Real Estate Success: An Actionable Guide for Ambitious Agents,“
Dustin Fox provides a comprehensive guide for real estate agents looking to transform their careers. Drawing from his own journey to becoming a top producer, Dustin shares practical advice, innovative strategies, and personal anecdotes that demystify the real estate industry.
