Chapter 20:
How to Run Facebook and Instagram Ads
To get started, you’ll need a Facebook Business Page and Ads Manager set up and ready to go. Don’t be intimidated by Facebook ads; they’re simpler than they seem, akin to learning how to drive. Think back to your first time driving – all the buttons, pedals, and mirrors seemed overwhelming, right? But with a bit of practice, it became second nature. Facebook ads are similar – they might seem complex at first, but with a little experience, they become straightforward.
Be aware, though, that Facebook’s platform is constantly evolving. If things look different while you’re setting up, there’s no need to worry. Just reach out, and I’ll make sure our training video is updated. Feel free to revisit this video until you feel confident enough to manage on your own. Now, buckle up as we dive into the exciting world of Facebook and Instagram advertising!
Facebook Ads for lead generation
Daily targeted ads stand right next to email marketing in terms of efficiency and cost-effectiveness for keeping your brand top of mind. The goal is to have your clients and prospects remark, “I see you everywhere!” With a modest budget of just $1-5 per day, these ads are not only about strengthening relationships with existing clients but also about expanding your reach to attract potential new customers.
Facebook’s Custom Audiences feature is a key tool here, allowing you to target specific groups from your existing database or website visitors. This functionality enables you to send personalized messages that highlight your expertise in real estate, fostering connections with both past and prospective clients.
This budget-friendly strategy ensures you’re constantly visible to your entire database without breaking the bank. By dedicating a small daily investment, you create an ongoing flow of engagement, keeping your real estate services at the forefront of people’s minds.
$1 A Day Facebook Ad Campaign
In “Six Weeks to Real Estate Success: An Actionable Guide for Ambitious Agents,“
Dustin Fox provides a comprehensive guide for real estate agents looking to transform their careers. Drawing from his own journey to becoming a top producer, Dustin shares practical advice, innovative strategies, and personal anecdotes that demystify the real estate industry.
