Chapter 19:
Google Ads: Turning Clicks into Clients
Google PPC (Pay-Per-Click) advertising offers key benefits for those aiming to connect with potential buyers and sellers in the real estate market. The primary advantage is Google’s extensive search network, which positions agents at the exact moment when potential clients are actively searching for homes or delving into real estate research. This timing is crucial as it places your ads in front of individuals with a strong intent to buy or sell, turning every click into a potential business opportunity.
Another significant aspect of Google PPC is the high level of customization it offers. Agents can target specific keywords, choose geographic areas, and even select times of day when potential clients are most likely to be online, ensuring that the ads are seen by the most relevant audience.
This precision in targeting not only improves the effectiveness of the campaigns but also allows for more strategic use of advertising budgets, concentrating expenditure on the most productive efforts.
Furthermore, Google’s sophisticated analytics and tracking tools empower agents to closely monitor and analyze the performance of their ads. They provide insights into which keywords attract traffic and enable real estate professionals to fine-tune their strategies based on real data. This ongoing process of assessment and adjustment facilitates continual enhancement of campaigns, leading to progressively optimized returns on investment.
Start by Googling “Google Ad Words”
Step One – Keyword Research
Google “Google Keyword Research.” You will need a Google Ads account. Once you’re in, choose…
Discover
Enter something such as “Homes For Sale in Centreville.”
Ensure you look into the location that the search is being done at the top.
Step Two – New Campaign
Create a campaign without goal’s guidance
choose “Search” as your campaign type
On the Bidding page we will choose “Clicks”
Under Campaign Settings, I recommend “Search” Only.
People in, regularly in, or who’ve shown interest in your targeted locations (recommended)
hit the drop-down menu for “Audience Segments.”
The end date section is under the hidden “Settings” column.
When setting up the Keyword section in Google, it auto-suggests keywords based on your website content, which we avoid using as they often don’t align with our specific search objectives.
Here is where we will paste the Google Keywords that we researched in Step One
add a (-) symbol next to any negative keywords
try Googling your keyword so you can see how the competition’s ads are displaying
Under the Ads section, you can choose how your URL displays on the search engine results page.
add our previously researched Headlines and Descriptions
add your Google review amount here
add specific sitelinks that will show underneath our PPC ads.
And finally, your daily budget.
Google Ads For Real Estate Agents - 6 Weeks To Real Estate Success
In “Six Weeks to Real Estate Success: An Actionable Guide for Ambitious Agents,“
Dustin Fox provides a comprehensive guide for real estate agents looking to transform their careers. Drawing from his own journey to becoming a top producer, Dustin shares practical advice, innovative strategies, and personal anecdotes that demystify the real estate industry.
