Chapter 18:
google local service ads
Google Local Services Ads (GLSA) stand as a guiding light for local service-oriented businesses, claiming the coveted top spot in Google search results, even eclipsing traditional PPC ads. These ads make their appearance when users search for specific services in their local vicinity. They’re designed to bridge the gap between local businesses and potential customers actively seeking the services they provide. What sets Local Services Ads apart from the conventional PPC Google Ads is their billing model: they charge per lead rather than per click. This means you incur costs only when you receive a tangible response, like a phone call or a message, through the ad.
Now, why is this a game-changer? Picture yourself as a customer searching for a “Real Estate Agent Near Me.” The first thing that catches your eye at the top of the search results is a GLSA. This prime positioning not only boosts visibility for local businesses but also aligns them directly with the needs of potential clients in their immediate area. It’s an efficient, targeted approach to connecting with your local market.
WATCH VIDEO BELOW FOR BEST PROFILE BEST PRACTICES
In “Six Weeks to Real Estate Success: An Actionable Guide for Ambitious Agents,“
Dustin Fox provides a comprehensive guide for real estate agents looking to transform their careers. Drawing from his own journey to becoming a top producer, Dustin shares practical advice, innovative strategies, and personal anecdotes that demystify the real estate industry.
