Chapter 17:
More than a door opener – being a buyer’s agent
You might have noticed that so far, there’s been one aspect we haven’t touched upon much – the role of a buyer’s agent. To be forthright, I’ve somewhat sidestepped this topic. The truth is, my feelings towards working with buyers are mixed. Being a buyer’s agent often feels like a combination of therapist, tour guide, and negotiator, all in one.
The experience is laden with intense emotions: the frustrating indecision, the excitement of the house hunt, and the profound disappointment when an offer falls through. It’s a rollercoaster, but not always the exhilarating kind. Sometimes, it’s the kind that leads you to deeply introspect about your career choices and whimsically ponder a switch to something completely different, like alpaca farming. This facet of real estate is challenging and unpredictable, yet it’s an integral part of the profession.
If there’s one piece of advice I can offer, it’s this: always follow through on your commitments. It seems straightforward, doesn’t it? Yet, you’d be surprised how often this basic principle is overlooked. If you make a promise to provide information by the evening, do whatever it takes to fulfill that promise within the stated time frame. Adhering to this simple yet powerful ethos – doing exactly what you say you will do – can significantly accelerate your progress and reputation in the business. It’s a fundamental practice that can set you apart and lead to rapid success in your career.
Be the Life of the Party: Celebrating Your Clients’ Success
I always consider the ratification not just a formality, but as the halfway mark in our real estate journey together. And what better way to commemorate this significant milestone than with a thoughtful gift? But not just any gift – I’m talking about something like a beautiful bouquet of flowers or a vibrant, lush plant. These aren’t just gifts; they symbolize growth and new beginnings, echoing the sentiment of “growing into your new home.” It’s a small gesture, for sure, but one that conveys a powerful message of positivity and care.
Meet Tank, an irresistibly cute puppy who was once gifted to a client at closing – and yes, I made sure to ask beforehand. This memorable moment unfolded with our client and friend, Amber, who mentioned needing a fenced-in yard. Curious, I inquired if she had a dog. She shared that her dog had recently passed away and she was planning to get a new puppy. It’s instances like these that highlight the importance of truly listening to your clients. Understanding their needs and personal stories can open up opportunities to make deeply meaningful gestures that resonate far beyond the usual business interactions.
The reason behind our approach is simple yet profound: our business isn’t just about selling houses; it’s about crafting unforgettable experiences for our clients. We strive to deliver such exceptional service that our clients are not just satisfied, but ecstatically happy. Our goal is for them to be so thrilled with their experience that they become our advocates, eagerly sharing their positive experiences with friends, family, and even casual acquaintances they meet in the grocery store. So, let’s uncork the champagne and celebrate each accomplishment. In this line of work, every deal successfully closed is more than just a transaction – it’s a cause for celebration!
In “Six Weeks to Real Estate Success: An Actionable Guide for Ambitious Agents,“
Dustin Fox provides a comprehensive guide for real estate agents looking to transform their careers. Drawing from his own journey to becoming a top producer, Dustin shares practical advice, innovative strategies, and personal anecdotes that demystify the real estate industry.
