Chapter 11:
The Power of Print: Postcards,
Neighborhood Newsletters, and
Market Updates!
The idea that print media is a thing of the past certainly doesn’t apply to the world of real estate. For those who have established themselves as successful agents with a substantial budget, embarking on a geographic farming campaign is an excellent strategy to expand your influence in a particular area. On the other hand, agents with more limited budgets should proceed with caution.
Geo-farming is a strategy that unfolds over the long haul, typically requiring a 12-24 month period to accurately assess its impact. The challenge often lies not in the initial expense, but in the growing sense of uncertainty that can develop after a year of investment without visible returns.
When initiating a geo-farming effort, it’s advisable to target at least 1,000-1,500 residences or more. Look for neighborhoods with a turnover rate of no less than 6% (as detailed in the video below). This rate can be adjusted if you’re operating in high-priced areas where lower turnover is still profitable. For reference, consider the average home sale price in the U.S. last year, which stood at $428,700.
Identifying And Starting A Geographic Postcard Farm
Once you have identified a potentially profitable farm, it is time to map out your marketing strategy for the next year.
In “Six Weeks to Real Estate Success: An Actionable Guide for Ambitious Agents,“
Dustin Fox provides a comprehensive guide for real estate agents looking to transform their careers. Drawing from his own journey to becoming a top producer, Dustin shares practical advice, innovative strategies, and personal anecdotes that demystify the real estate industry.
