Dustin Fox
“Some people aren’t used to an environment where excellence is expected.” – Steve Jobs
Real Estate CONSULTANT BESTSELLING AUTHOR Team Lead
book resources and videos
Part I – Setting the Stage for Success
Week 1: This initial section provides a comprehensive guide to ensuring your business gains maximum visibility. Even if you already have a strong Sphere of Influence, don’t overlook this part; there might be untapped potential in your existing database. Regardless of where you are in your real estate career, it’s recommended to read this book from start to finish for holistic business improvement insights. This section also introduces tools I deem crucial, and the book is segmented into six parts, each designed to be completed in a week, complete with QR codes for resources and training videos.
Part II – Building a Rock Solid Foundation
Week 2: Focuses on establishing the foundational elements of your daily real estate practices. Choosing the right CRM and email newsletter campaign is vital, as everything else in your business builds upon this foundation. Without it, the effectiveness of subsequent chapters will be limited.
Part III – Riches Are in the Niches
Week 3: Introduces the concept of ‘pillars’ or priorities in your business. I delve into my preferred pillars, offering insights on how to make them distinctive and stand out from the competition.
Part IV – The Ultimate Listing Presentation Playbook: How to Win Listings with Confidence and Enthusiasm
Week 4: Teaches you how to master listing presentations and, crucially, what steps to take after securing them.
Part V – How to Create Breakthrough Advertising
Week 5: Guides you through the various advertising platforms, prioritizing which to focus on. It covers setting up Google Local Service Ads and maximizing lead generation, creating effective Facebook ads and Google Pay-Per-Click campaigns, and includes my top ten split-tested headlines.
Part VI – Search Engine Optimization (SEO) for Real Estate and Becoming a Content Powerhouse
Week 6 to Infinity: This section is about outperforming major players like Zillow, Realtor.com, and Redfin in SEO. It’s about generating your own leads, rather than relying on these platforms, and becoming a content powerhouse in the process.
