Chapter 14:
Social media: Building your real estate brand online
Social media, the final pillar in our framework, holds its position for a good reason. Its allure lies in its accessibility—it offers the extraordinary ability to connect with the world without leaving the comfort of your home. Yet, it’s important not to be misled into believing that social media is the ultimate key to success in real estate. While several of our team members have placed significant emphasis on this pillar, it’s noteworthy that many haven’t observed substantial growth in their businesses solely attributable to social media efforts.
This observation serves as a reminder to approach social media with a strategic mindset and realistic expectations about its impact on business growth.
Social media in the realm of real estate is often misunderstood. It’s not simply about posting content and expecting a surge in business. Like any other critical aspect of your work, it requires consistent and dedicated effort over time. Beyond this, success on social media hinges on cultivating a genuine and likable online persona. It’s essential that your audience does more than just enjoy your content; they should become your advocates, actively engaged and invested in both you as an individual and the journey of your brand.
This level of engagement transforms followers into supporters, playing a vital role in your overall marketing strategy.
In “Six Weeks to Real Estate Success: An Actionable Guide for Ambitious Agents,“
Dustin Fox provides a comprehensive guide for real estate agents looking to transform their careers. Drawing from his own journey to becoming a top producer, Dustin shares practical advice, innovative strategies, and personal anecdotes that demystify the real estate industry.
