Chapter 6:
Mastering real estate tech: Five essential tools for the modern agent
Listings-to-Leads
Every real estate agent has a budget set aside for marketing, and we highly recommend allocating a portion of it to this platform. It’s common to see agents inadvertently make missteps on social media, such as sharing links from Redfin, Zillow, or Realtor.com instead of directing traffic to their own websites. This is a critical mistake. Sharing links from these external sites poses the risk of inadvertently allowing these platforms to capture your potential clients’ data.
Why take the risk of these other websites gaining access to valuable information that should be yours? It’s essential to steer your marketing efforts in a way that directly benefits your business and safeguards your clients’ information.
Listings to Leads has played a pivotal role in our success, contributing significantly to securing at least two new transactions, be they buyers or sellers, for every listing we introduce to the market. Our goal is now to elevate that figure to three!
Boasting a comprehensive suite of over 100+ marketing tools, this platform is an essential resource for any real estate professional, whether you’re targeting buyer or seller leads. Its effectiveness in our own experience is a testament to its potential to amplify your real estate business.
Top Five Ways to Use Listings-To-Leads to Skyrocket Your Business & 21-Day Free Trial
Cloud CMA
MLS CMAs are functional but often lack the visual appeal and clarity neeaded for impactful presentations, leading to confusion among sellers. In contrast, CloudCMA not only offers information in a visually appealing format but also provides detailed insights that go beyond the capabilities of the MLS. This makes it easier for sellers to understand and appreciate the data presented.
A prime example of its utility is in addressing the common issue of unrealistic pricing expectations set by Zillow’s Zestimate. When meeting with sellers, CloudCMA allows us to clearly show the difference between the Zestimate and the actual sold prices of comparable properties. This fact-based approach is effective in dispelling misconceptions. While we don’t have a partnership with CloudCMA, our team consistently finds it an invaluable tool in our daily operations, significantly aiding our presentations and negotiations.
How to Leverage CloudCMA for Preparing Listing Presentations
Homebot: Your Key to Homeowner Engagement
Homebot stands out as the premier tool for delivering unparalleled value to homeowners. Our confidence in its efficacy is backed by tangible results. The evidence is clear: Homebot boasts the lowest unsubscribe rate compared to all the other tech tools we utilize. This impressive statistic speaks volumes about its effectiveness and the value it consistently delivers to users.
Scan the QR Code and begin your Homebot journey today. Your clients – and your business – will appreciate it.
BombBomb: Your Secret Weapon for Personalized Engagement
This is your chance to discover how BombBomb can transform your real estate communication strategies and give you an edge in the competitive market.
I highly recommend seizing the opportunity to explore BombBomb with their 14-day free trial. The most effective way to grasp the true value of a tool is by experiencing it firsthand. So, don’t delay! Click on the link below to commence your 14-day free trial immediately.
In “Six Weeks to Real Estate Success: An Actionable Guide for Ambitious Agents,“
Dustin Fox provides a comprehensive guide for real estate agents looking to transform their careers. Drawing from his own journey to becoming a top producer, Dustin shares practical advice, innovative strategies, and personal anecdotes that demystify the real estate industry.
