It’s widely acknowledged that successful business relationships are often built with those we know, appreciate, and trust. Interestingly, your initial sales are likely to emerge from within your personal network, including friends and family. This underscores the importance of dedicating a few weeks to meticulously assemble a comprehensive list of your acquaintances. Here, “acquaintances” refers to individuals who would recognize you in everyday settings, like a grocery store, and not confuse you with someone else.

It’s crucial to note that the length of your tenure in the business world, whether it’s a matter of days or decades, doesn’t diminish the value of this task. If you haven’t engaged in this activity in recent years, you might be surprised to discover a wealth of untapped leads right within your phone contacts.