Chapter 1:
There is only one solution to your visibility problem
In the bustling real estate industry of the United States, where over 1.6 million agents hold active licenses, it’s quite surprising that, by my estimates, fewer than 25% have set up their Google My Business page.
This oversight might be a significant factor in the startling statistic that 87% of real estate agents exit the industry within five years. Embracing online tools like Google My Business is not just a modern necessity, but it could very well be a game-changer in the longevity and success of a real estate career.
Elevating your Google My Business ranking can be more straightforward than you might think. An effective strategy is to leverage third-party services such as Listings-To-Leads, particularly by enabling Auto Posting. What makes this approach impactful is that each auto post also creates a backlink to your website. In the digital marketing world, a backlink is essentially a hyperlink from one website to another.
The significance of backlinks in the realm of Search Engine Optimization (SEO) cannot be overstated. They play a crucial role in enhancing a website’s search engine ranking, credibility, and overall web traffic.
When a website receives a backlink, it’s akin to getting a vote of confidence from another site, something that search engines like Google take as a positive endorsement of your content’s quality and relevance. The key lies in accumulating high-quality and relevant backlinks, which can propel your website to a higher position in search engine results for related searches. This strategy isn’t just about increasing visibility; it’s about building a web of digital trust that signals your website’s authority and value to both users and search engines.
You will learn more about Listings-To-Leads in Chapter 6, but if you are anxious to get started right away here is a 21-day free trial:
Master Google My Business: The Ultimate Guide for Real Estate Agents
In “Six Weeks to Real Estate Success: An Actionable Guide for Ambitious Agents,“
Dustin Fox provides a comprehensive guide for real estate agents looking to transform their careers. Drawing from his own journey to becoming a top producer, Dustin shares practical advice, innovative strategies, and personal anecdotes that demystify the real estate industry.
